PETTY, Daniel

Daniel Petty

Dan Petty is the Director of Audience Development for Digital First Media. Mr. Petty identifies, oversees and evangelizes audience initiatives company-wide, including digital audience strategy, distribution, social media, technology and measurement. He works closely with DFM's top editors and thought leaders from the company's editorial, product and technology, business intelligence, marketing and digital revenue teams. DFM, founded in 2011, serves high-value audiences in their preferred environments and connects advertisers to them.

Prior to joining Digital First Media, Mr. Petty spent eight years at The Denver Post in a variety of digital roles, most recently as senior editor. In that position, he was responsible for ensuring The Post's journalism was read, viewed and shared by as many people as possible while maintaining the publication's values. He also trained journalists how to report with mobile devices, use social media in news gathering and content distribution, incorporate SEO to improve reach and measure results using analytics.

Mr. Petty received his B.S., B.A. in Biology and Journalism from the University of Richmond.