"Don't Be Evil"

Google knows a lot more about you than you know about Google. For example, did you know that founders Sergey Brin and Larry Page see Google (its motto: "Don't Be Evil") as a populist force for good that empowers individuals to find information fast about anything and everything? What is their measure of evil, what is good? And what about the "Googling Your Genes" program?
Fasten your seat bealts for a trip into Google's soul...

Comments

[Jett Loe]

interesting article. have always felt google was cool, (ya know - the anti-microsoft), even after the last couple of months of 'worry about google' stories in the press. all that changed a couple of weeks ago when google canceled my ad-sense account on my podcast blog. in an instant an algorithm, (cause of course no human was involved), stopped revenue coming into me, (and returned what i was owed!), and i couldn't even search my own site. very sobering. they've got so much power...what happens when a company becomes so big they turn into what is basically some sort of crazy sci-fi meta-utility?